Are Google Rich Snippets displayed only in some language versions of Google Search? A year ago, Google announced international availability of Rich Snippets, so it should render them the same way in all countries, and all language versions of Google search.

For example, when I search this web page offering a baker set using its headline as a keyword, I get different looking results for it depending on the language version of Google search I use. So, in the German version (, I get the Rich Snippets displayed, whereas in the French version (, they aren't displayed.

Does it really depend on the language version of Google search or is it caused by something else? Does anyone else experience this behaviour?

asked 13 Jul '11, 09:42

jindrichm's gravatar image

accept rate: 31%

edited 13 Jul '11, 09:48

There are multiple reasons for this:

  1. Google is rolling out rich snippets for products gradually, i.e., it is not yet globally deployed. I have seen rich snippets for products working on,, and I have not yet seen them on the smaller localizations, like,, and

  2. To my knowledge, there is a mechanism in place that assesses whether rich snippets for a given page should be displayed, i.e., it is not guaranteed that rich snippets will be displayed for a given page. Google tries to assess the trustworthiness and quality of the markup and the site in general.

I suspect that the second mechanism takes into account a multitude of signals from the site and from the query, so it may be that the same page shows rich snippets in one country but not in another country, even if that country has, in general, already rich snippets support.

Despite this uncertainty, it makes sense to add rich markup for products to your site rather now than later, because:

  1. Once rich snippets are turned on for your country, your products will show rich snippets before your competitors' pages will, because the Google cache will already contain your rich markup, while people starting to markup their pages once the support is there will have to wait for 4 - 10 weeks for a full recrawl.

  2. Content that has been existent for a while seems to get a bonus in the various Google scoring systems, so having rich markup in your pages for a sustained amount of time may increase the likelihood of seeing rich snippets for your page.

A recipe for adding GoodRelations in RDFa to your page is here:

A tool for generating markup snippets is here:

Best Martin Hepp

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answered 13 Jul '11, 11:43

Martin%20Hepp's gravatar image

Martin Hepp
accept rate: 47%

Thanks for the answer! Though it still seems to me that semantic SEO is a little bit like black magic. It would be much better if Google would have stated clearly what works and what doesn't. I think they still can't draw a line between "using" and "gaming" their system.

(13 Jul '11, 11:52) jindrichm jindrichm's gravatar image
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question asked: 13 Jul '11, 09:42

question was seen: 2,984 times

last updated: 13 Jul '11, 11:52